Mark asked the question: “Ultimately, what is to be done? Is there any better, more practical solution than readers and advertisers voting with their dollars?”

Mark commented on Geoff's question: “By the way, you seem to set a lot of store by "the endorsements by 28 highly qualified leaders". If by this you mean the quotations appearing in the foreword of the ZCA2020 Report, I suggest you go back and read them very carefully. Many (indeed all from those I'd consider 'highly qualified' in the field) are less than full endorsements; 'statements of encouragement' would be closer to the mark. All the quotes that might be considered full endorsements are either from obvious vested interests (renewable energy vendors and narrowly...”

Mark commented on Geoff's question: “The 'latest IPCC report saying the world can be 80% renewables powered by 2050' was a best-case scenario (i.e. fantasy) authored, scandalously, by a Greenpeace operative. Credibility factor = 0%. The mainstream consensus of this report was for maximum plausible renewables to be much, much less than this.”